Which Japanese cosmeceutical lotion is the best? Inventory of hot topics on the Internet in the past 10 days
Recently, Japanese cosmeceutical lotions have become a hot topic in the skin care industry due to their cost-effectiveness and mild formula. The following is an analysis and purchase guide of popular products compiled based on the hot discussions on the entire Internet in the past 10 days.
1. Popular ranking of Japanese cosmeceutical lotions in 2024
| Ranking | Product name | brand | Core functions | reference price |
|---|---|---|---|---|
| 1 | Kerun moisturizing lotion | Curel | Ceramide Repair | ¥180/120ml |
| 2 | MINON Amino Acid Moisturizing Lotion | MINON | Special for sensitive skin | ¥220/100g |
| 3 | Soy milk beauty lotion | SANA | Naturally fermented ingredients | ¥95/150ml |
| 4 | Hadara Jirun Moisturizing Lotion | Hada Labo | Hyaluronic acid hydration | ¥160/140ml |
2. In-depth analysis of popular products
1. Kerun Moisturizing Lotion
In the past 10 days, the number of notes related to Xiaohongshu has increased by 32%. The main product is the combination of "ceramide + eucalyptus globulus extract", which is especially suitable for use during sensitive periods when the seasons change. Actual feedback from netizens: "The redness fading effect is obvious, and the texture is more refreshing than the old version."
2. MINON Amino Acid Emulsion
A popular product under the topic of "Sensitive Skin First Aid" on Douyin, it contains 9 kinds of amino acid ingredients. The latest version has been upgraded with "penetration technology" and has been repeatedly recommended by beauty bloggers as the "savior of bad faces" in Weibo discussions.
3. Analysis of consumer purchasing concerns
| Focus on dimensions | Proportion | Representative comments |
|---|---|---|
| Ingredient safety | 45% | "Are there any alcohol or fragrances?" |
| Moisturizing durability | 30% | "Can the air-conditioned room last for 8 hours?" |
| texture freshness | 25% | "Will it cause acne if used on oily skin?" |
4. Purchasing Guide
1.dry skin: Recommend Kerun or Jiyan Jirun, containing multiple moisturizing factors
2.Oily acne-prone skin: Choose SANA soy milk refreshing type, containing soy isoflavones to control oil
3.Sensitive skin: Prioritize MINON amino acid series, pH value close to skin's weak acidity
5. Observation of the latest trends
Xiaohongshu data shows that the search volume for “men’s cosmeceutical lotion” has recently increased by 70%, among which Shiseido UNO series and specialist men’s lotion have become new favorites. The main evaluation of UP at Station B found that new products in 2024 have generally upgraded "microlipid vesicle technology" to increase the penetration rate of active ingredients.
It is recommended that consumers pay attention when purchasing: ① Check the import registration number ② Give priority to products on the COSME Awards list ③ In summer, it is recommended to choose the day milk version with UV protection function.
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