What should I do if I buy fake goods on WeChat? Popular rights protection guides on the Internet in the past 10 days
Recently, social e-commerce consumer rights protection has become a hot topic, and many users have encountered counterfeit goods when shopping on WeChat. The following is a collection of rights protection strategies and data analysis based on popular discussions across the Internet in the past 10 days:
1. Distribution of popular platforms for complaints about counterfeit goods in the past 10 days

| platform type | Complaint proportion | Typical questions |
|---|---|---|
| WeChat private domain transaction | 42% | Personal micro-business blocked after selling fake products |
| Mini Program Mall | 35% | Platform review is not strict |
| Live delivery | 23% | Anchor’s false propaganda |
2. Detailed explanation of rights protection steps
1.evidence fixed: Immediately save transaction records (including transfer screenshots), photos of product defects, chat records, and save key information through the mobile phone screen recording function.
| Evidence type | Save the points | effectiveness |
|---|---|---|
| Chat history | Complete conversation + WeChat ID page | ★★★★★ |
| payment voucher | Show payee information | ★★★★☆ |
| Product comparison | Comparison picture with original details | ★★★☆☆ |
2.Complain through official channels: Submit materials through the "Complaint" function of the WeChat client (path: upper right corner of the dialogue page → Complaint → Counterfeit fraud), and dial 12315 to request the platform to assist in disclosing seller information.
3.Identification and evidence collection: Official brand appraisal (cost about 200-500 yuan) or report from a third-party testing agency. Pay attention to keep the video of the appraisal process.
3. References to popular rights protection cases
| Case type | Processing results | Rights protection time |
|---|---|---|
| fake luxury bags | The court ruled that one will be refunded and three will be compensated | 87 days |
| False promotion of health products | Market supervision department fined 50,000 yuan | 32 days |
| Electronic product quality issues | The platform pays compensation first | 15 days |
4. Anti-fraud reminder
1. Be wary of "low-price promotions" and "last stocks" and other rhetoric. Genuine product discounts usually do not exceed 30%;
2. Priority will be given to merchants that have opened WeChat’s official “Transaction Guarantee”;
3. Large-amount transactions must be made through the "WeChat Transfer-Commodities" function to enjoy payment protection.
5. Legal basis
According to Article 42 of the E-Commerce Law:
"If an online trading platform provider knows or should have known that a seller or service provider is using its platform to infringe upon the legitimate rights and interests of consumers and fails to take necessary measures, it shall bear joint and several liability with the seller or service provider in accordance with the law."
During the rights protection process, it is recommended to submit written complaints to the official website of the China Consumers Association (www.cca.org.cn) simultaneously. Data shows that the joint complaint resolution rate can reach 76%.
Note: The statistical period of the data in this article is from X month X to X month X, 2023. The cases come from public judgment documents and information published by the Consumers Association.
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