What brand is Holiday? ——Inventory of popular topics on the entire network in the past 10 days
Recently, the hot discussion on the "Holiday" brand on the Internet has increased sharply, and many netizens are curious about "what brand of Holiday is". This article will analyze this brand for you and sort out relevant data based on the popular topics and hot contents of the entire network for the past 10 days.
1. Analysis of Holiday brand background
Holiday is not a single brand name, but a common word for brands or products in multiple fields. According to the search data in the past 10 days, the following three categories of content are mainly related:
| Related fields | Frequency of occurrence | Popularity index |
|---|---|---|
| Clothing brand | 38% | ★★★★ |
| Hotel Brand | 45% | ★★★★★ |
| Holiday limited products | 17% | ★★★ |
2. Inventory of popular Holiday brands across the entire network
1.Holiday Inn
As a brand under the InterContinental Hotel Group, it has once again become the focus of searches due to the summer travel boom. Data shows that its search volume increased by 65% year-on-year.
| platform | Discussion volume | Main topics |
|---|---|---|
| 12,000+ | Parent-child room experience | |
| Little Red Book | 8,500+ | Photo check-in guide |
| Tik Tok | 15,600+ | Hotel Facilities Review |
2.Holiday Clothing Brand
A niche Korean designer brand recently attracted attention due to the street photography of a star, and the search volume of the same style on Taobao has surged by 300%.
3.Holiday limited products
Including Starbucks Mid-Autumn Festival Holiday series, Disney Halloween Limited, etc., the number of related topics read over 200 million.
3. Overview of popular topic data
| topic | platform | Heat value | time |
|---|---|---|---|
| Holiday InnHidden Benefits | Tik Tok | 98.5w | 8.15 |
| The same outfit for Holiday | Little Red Book | 56.2w | 8.18 |
| Starbucks Holiday Cup | 120.3w | 8.20 |
4. Analysis of case studies of phenomenal communication
1.TikTok Challenge
#Discover the beauty of Holiday The topic has been viewed 320 million times, and users spontaneously uploaded hotel check-in videos, driving brand exposure.
2.Little Red Book Breaking Articles
"Spend 300 yuan to live for 3,000 yuan texture: Holiday Inn hidden gameplay" received 86,000 likes and a collection of over 100,000 yuan.
3.Hot searches on Weibo
#Holiday shirt with the same style as the star# ranked 7th in the hot search list, and the stay time lasted for more than 8 hours.
5. Consumer focus
According to the survey data:
| Points of concern | Percentage | Age distribution |
|---|---|---|
| Cost-effective | 42% | 25-35 years old |
| Design sense | 33% | 18-30 years old |
| Social attributes | 25% | 15-25 years old |
6. Future trend forecast
1. Hotel brands may continue to lead the popularity, and there is still room for growth before the end of the summer vacation
2. The clothing category may usher in a short-term explosion, but the continued nature is doubtful
3. As Mid-Autumn Festival approaches, the discussion on festival limited products will be further improved
Through the above data analysis, we can see that behind the question of "what brand is Holiday" actually reflects consumers' demand for brand awareness in different fields. It is recommended that relevant companies can grasp this wave of popularity and strengthen brand building and marketing promotion.
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