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How to make a micro platform

2025-10-16 13:05:42 science and technology

How to make a micro-platform: hot topics and operation strategies on the entire network in the past 10 days

In the era of information explosion, micro-platforms (such as Weibo, WeChat public accounts, Douyin, Xiaohongshu, etc.) have become the core channels for users to obtain hot content. How to use hot topics to improve the operational effects of micro-platforms? This article is based on the popular content on the entire network in the past 10 days (as of October 2023), combined with structured data, to break down the operation methodology for you.

1. Top 5 hot topics on the Internet in the past 10 days

How to make a micro platform

Rankingtopicheat indexMain platform
1Hangzhou Asian Games Closing Ceremony9,850,000Weibo, Douyin
2“Belt and Road” International Cooperation Summit Forum7,200,000WeChat, news client
3Controversy over Internet celebrity snack "Sauce Latte"6,500,000Xiaohongshu, Douyin
4The movie "Volunteers: Attack" hits theaters5,800,000Weibo, Bilibili
5"Crispy Young People" Health Topics4,300,000Douyin, Zhihu

2. Four core strategies for micro-platform operations

1. Taking advantage of hot spots: quick response + differentiated perspective

Taking the "Hangzhou Asian Games" as an example, the following methods can be combined:

  • Sports accounts: Publish short videos of athletes’ behind-the-scenes stories
  • Local Life Account: Planning the "Hangzhou Food Map of the Same Style as the Asian Games"
  • Enterprise Account: Launched the "Cheer for the Chinese Team" interactive lottery

2. Content format: short video + combination of graphics and text

platformoptimal content formatCase
Tik Tok15-30 seconds vertical short video"Crispy Young Man" funny jokes
little red bookMultiple pictures + long copywriting"Soy Sauce Latte" review notes
WeChat public accountIn-depth long article + infographicInterpretation of “One Belt, One Road” Policy

3. User interaction: stimulate UGC participation

Increase activity through topic challenges, voting, Q&A, etc., such as:

  • Weibo: #我亚洲游戏Memory# Photo Collection
  • Douyin: # crispy young people’s self-rescue guide # imitation contest

4. Data analysis: optimize content in real time

Monitor key indicators and adjust strategies in a timely manner:

data typeTool recommendationOptimization direction
Reading volume/playing volumeNew list, cicada motherAdjust release time
interaction ratePlatform background dataOptimize title/cover
conversion rateUTM link trackingRevise guidance words

3. Prediction and advance layout of future hot spots

According to the cyclical rules, the following content can be prepared in advance:

  • Double Eleven Shopping Festival Guide (launched in late October)
  • Winter health topics (heating up in November)
  • Annual inventory content (out in December)

Conclusion:Micro-platform operations need to grasp "speed + depth + temperature", drive decision-making through structured data, and continue to produce content that users really care about. Hot spots are just the starting point, how to convert them into brand value is the key.

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