How to make a micro-platform: hot topics and operation strategies on the entire network in the past 10 days
In the era of information explosion, micro-platforms (such as Weibo, WeChat public accounts, Douyin, Xiaohongshu, etc.) have become the core channels for users to obtain hot content. How to use hot topics to improve the operational effects of micro-platforms? This article is based on the popular content on the entire network in the past 10 days (as of October 2023), combined with structured data, to break down the operation methodology for you.
1. Top 5 hot topics on the Internet in the past 10 days
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | Hangzhou Asian Games Closing Ceremony | 9,850,000 | Weibo, Douyin |
| 2 | “Belt and Road” International Cooperation Summit Forum | 7,200,000 | WeChat, news client |
| 3 | Controversy over Internet celebrity snack "Sauce Latte" | 6,500,000 | Xiaohongshu, Douyin |
| 4 | The movie "Volunteers: Attack" hits theaters | 5,800,000 | Weibo, Bilibili |
| 5 | "Crispy Young People" Health Topics | 4,300,000 | Douyin, Zhihu |
2. Four core strategies for micro-platform operations
1. Taking advantage of hot spots: quick response + differentiated perspective
Taking the "Hangzhou Asian Games" as an example, the following methods can be combined:
2. Content format: short video + combination of graphics and text
| platform | optimal content format | Case |
|---|---|---|
| Tik Tok | 15-30 seconds vertical short video | "Crispy Young Man" funny jokes |
| little red book | Multiple pictures + long copywriting | "Soy Sauce Latte" review notes |
| WeChat public account | In-depth long article + infographic | Interpretation of “One Belt, One Road” Policy |
3. User interaction: stimulate UGC participation
Increase activity through topic challenges, voting, Q&A, etc., such as:
4. Data analysis: optimize content in real time
Monitor key indicators and adjust strategies in a timely manner:
| data type | Tool recommendation | Optimization direction |
|---|---|---|
| Reading volume/playing volume | New list, cicada mother | Adjust release time |
| interaction rate | Platform background data | Optimize title/cover |
| conversion rate | UTM link tracking | Revise guidance words |
3. Prediction and advance layout of future hot spots
According to the cyclical rules, the following content can be prepared in advance:
Conclusion:Micro-platform operations need to grasp "speed + depth + temperature", drive decision-making through structured data, and continue to produce content that users really care about. Hot spots are just the starting point, how to convert them into brand value is the key.
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